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Ursula Errington discusses Hard Truth Media’s new service to help with presentation skills When you run a small business you are often told to celebrate the milestones, be they big or small.  Last week the team at Hard Truth Media celebrated an important moment – the launch of the pay-as-you-go facility enabling anyone to use our reVIEW™ who needs support on speech and presentation skills.  service. It’s important to me, not only because it adds to Hard Truth’s diverse offering,...

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By Ursula Errington Every year on International Women’s Day I love reading the many genuine posts people share explaining who has inspired them, who encourages them and who is a mentor, a role model or a true thought leader in their area of business and usually in their personal lives too (inspiring people rarely just impact your professional life, they help you recalibrate many aspects of yourself so that is often deeply personal, as well as professional). This year, I...

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Every organisation, large or small, deserves dedicated, highly tailored content and communications advice. The most elegant and expensive campaign or rebrand in the world will stumble if nobody knows about it. Raising awareness is fairly straight forward if you know how to get the media to tell your story. What do journalists need? When is the optimum moment to give it to them? How can you engage journalists with confidence? What is it you want them and the wider public...

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Hard Truth Media client, Alibaba.com, wanted to showcase a user of it’s platform; ethically responsible, eco-fashion brand, “Fikay”. There were many objectives the film had to fulfil. The brief was to emphasise the young entrepreneur status of it’s founder and how the Alibaba platform helped turn an idea into a successful, award winning business. Fikay has built and developed its relationship with the manufacturer it found on Alibaba.com so that working relationship should be a facet of the film. Finally,...

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