Media training should be empowering, enjoyable and exciting. Executives should walk away feeling they can’t wait to pro-actively realise opportunities because they have the tools to engage with the media effectively. The only way to do that is for media training to be completely tailored to the needs of the executive. No ‘one-size-fits-all’ courses offering generic truths. Interview simulations need to build their strengths, circumvent or erase their weaknesses and test their personal and corporate messaging.
Hard Truth Media provides corporate media training that is structured around highly researched interview scenarios prepared specifically for an executive’s organisation, job function and CV. Some questions will be simple, some questions will be tough – you will be supported to deal with them all and shown how you can prepare effectively for any situation in the future.
Executives must be empowered with detailed feedback. Watching themselves back on screen is a revelation to most people. Every answer can be evaluated in terms of content, messaging and delivery and it is essential for the spokesperson to control and manage these aspects for themselves, so that they become second nature.