Media training is about helping a spokesperson to be nimble; adapting messaging to be clear and interesting for a specific audience. Hard Truth Media isn’t afraid to get stuck into the content, helping executives to formulate their thoughts and key points, as well as shaping delivery techniques for broadcast, print and live audiences.
Media training should be empowering, enjoyable and exciting. Executives should walk away feeling they can’t wait to pro-actively realise opportunities because they have the tools to engage with the media effectively. The only way to do that is for media training to be completely tailored to the needs of the executive. No ‘one-size-fits-all’ courses offering generic truths. Interview simulations need to build their strengths, circumvent or erase their weaknesses and test their personal and corporate messaging.
Hard Truth Media provides media training that is structured around highly researched interview scenarios prepared specifically for an executive’s organisation, job function and CV. Some questions will be simple, some questions will be tough – you will be supported to deal with them all and shown how you can prepare effectively for any situation in the future.
Executives must be empowered with detailed feedback. Watching themselves back on screen is a revelation to most people. Every answer can be evaluated in terms of content, messaging and delivery and it is essential for the spokesperson to control and manage these aspects for themselves, so that they become second nature.
Hard Truth Media provides one-to-one media training with former national broadcast journalists who know precisely how the news machine works, how you can manage it and make it work for you. Every client’s concerns and needs are treated in the strictest confidence. Sessions are delivered with enthusiasm and energy – we have the know-how and we want to share it.
Tailored media training doesn’t mean expensive media training, it’s about using time and equipment intelligently, so that you get precisely what you want from a session.
Our approach turns clients into compelling, authoritative spokespeople who have exponentially increased their personal marketability and their organisation’s potential.
Hard Truth Media offers short-notice interview practice via Skype video. We can put you through your paces on a specific interview topic with as little as two hours notice, as long as we know the premise of the interview, the interviewer and the media outlet. The night before a big interview, or at weekends, we are there for our clients whenever they need our support and journalistic brains. Clients call us to discuss their approach to messaging for a specific interview opportunity or to ‘quick-fix’ problem areas they have had before.